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CBS
Oct 20, 2012 11:35pm PDT
before the seven-digit number, even on local calls. >>> if you can't beat 'em, join 'em. that's what a joining number of brick and mortar stores are doing this holiday season. >> reporter: price-conscious shoppers do it all the time. >> have you ever show-roomed? >> reporter: few of them actually know what it is. >> do you know what show- rooming is? >> no, i do not. >> reporter: showrooming is when you go into a place like target or best buy and you look at the items, then you look online and you find a better price and find it there. >> okay. all the time. >> reporter: whether or not you know what it's called, consumers often use brick-and- mortar stores as a showroom for online purchasers. consumer psychologist kate says stores have been trying to fight it for years. but if last year's holiday retail numbers are any indicator, they're fighting a losing battle. >> i think several retailers, including target, are saying i give up. let me give you the best price right here in the store. >> reporter: target has now joined best buy in what seems to be a growing price-matching trend. be
Search Results 0 to 0 of about 1